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��������05���M���Ї�����,��һֱ�����ڮa(ch��n)Ʒ�ĸ�Ʒ�|(zh��)�ĸ߶��Ј�,��������׌�I(y��)����Ñ􌦰�������������˽⣬�������������������Ї��M���Ј���չ,���и�����J�R,�҂����Ҳ��L��������?sh��)��Ї��^(q��)ؓ؟(z��)��Peter Gruber����,��
        AGRU Kunststofftechnik GmbH is a potential Austrian company with great reputation both at home and abroad. Since its first entering China in 2005,it has been committed to high-end market and has achieved great success. Today, we have the great honor to interview the head of  AGRU in the Chinese district, Mr. Peter Gruber, in the hope that industry users of AGRU’s could have a deeper understanding of AGRU and how AGRU will develop its future market in China. Now, Let’s welcome Mr. Peter Gruber to give us the answer.

���vˮ�W(w��ng)��AGRU�M���Ї��Ј�����࣬��Щ�ИI(y��)�Ñ�AGRU߀����ʮ���˽�,��Ո��Bһ��AGRU�ı����Լ��@�������Ї��Ј��İl(f��)չ��r,��
        (Though AGRU has entered the Chinese market for more than three years, some industry users still do not know very well about your company. Could you introduce AGRU’s background and its development in Chinese market during the past few years?)

Peter Gruber��̫�}AGRU������Ʒ���޹�˾��һ�ҊW�������Y��I(y��)����2005�����̫�}�ԁ�,�������涼ȡ�����@���İl(f��)չ,���mȻ��Щ�Ñ���δ������R���҂��ĸ�Ʒ�|(zh��)�a(ch��n)Ʒ�����҂��l(f��)�F(xi��n)�oՓ���҂����Ї��Ñ�߀����������ʹ�ø��|(zh��)���a(ch��n)Ʒ�����R�����˾޴�����,����Ȼ,���҂�Ҳ�������R�ɱ����}�����҂��a(ch��n)Ʒ�O���İ�ȫ���ܞ��҂��A���˿͑��ďV���J��,���Ї��͑����|(zh��)�����R�����@�����,�������(sh��)�K���Ñ�����Ҫ���ǽ�(j��ng)�����õĮa(ch��n)Ʒ�������@һ�c�Ĵ_���y,�����҂��ѽ�(j��ng)�\�������_��܉������,��
        Taicang AGRU Plastics Co., Ltd., a wholly foreign owned company by AGRU Austria has been established in 2005 and since then saw a remarkable development. It is right that some users are not fully aware of our high quality products, but since the beginning of our presence in China we saw an enormous improvement of both our customers and the general awareness to use high quality products. We are often confronted with cost issues but once the customer understands the huge advantage of a safer product, we got a chance. The Chinese quality awareness is getting better very quickly and a durable solution for decades is the target of most end users. It has been hard indeed, and it still is, but we are on the right track.

���vˮ�W(w��ng)������һ�ғ���60����l(f��)չ�vʷ������������Ʒ���(q��)��I(y��)�����J��׌AGRU�������m(x��)��(j��ng)�I�ĺ���������ʲô,��
        (As the world’s plastics pioneer, AGRU is a company with more than 60 years development history. What do you think is the core element for AGRU to maintain its speedy and sustainable development?)

Peter Gruber�������������Ϯa(ch��n)Ʒ����I(y��)�����(q��),���҂���Ʒ����������ؼ������ԡ��҂��Įa(ch��n)Ʒ���ڶ�N��(y��ng)���I(l��ng)��,����댧(d��o)�w,���h(hu��n)�����t(y��)ˎ�I(l��ng)���Լ��µĸ߿Ƽ��a(ch��n)�I(y��)����Ƭvoltaic�Ͷྦྷ�蹤�S������֮��,���҂��Įa(ch��n)Ʒ߀���ڻ��A(ch��)�O(sh��)ʩ�Ŀ,�����������r���p�ĵ��»������ܵ��Uˮ�\ݔ��
        AGRU belongs to the pioneers in manufacturing plastic products and we became a world famous brand in most places in the world. Our products are used in a variety of application fields, such as semi-conductor, environmental and pharmaceutical industry as well as new high tech industries like photo voltaic and poly-silicon factories. Besides them our products are furthermore used in infrastructure projects, for instance for re-lining of damaged underground concrete pipes for waste water transport. 

���vˮ�W(w��ng)���Ї���һ���dz������������c���Ј�,��AGRU����������Լ��Ķ�λ��չ�_�m���Ї��Ј��ĠI�N����,��������(j��ng)�f�^���O(sh��)��͆T���M���Ї������AGRU����M���Ї��Ј����P(gu��n)�I,����������@��Ԓ,��
        (Since China is a great market with its own characteristics, how does ARGU do a good job of positioning itself and initiate suitable marketing strategies for the Chinese market? Mr. Peter Gruber, you once said that, the key to smoothly enter the Chinese market for AGRU is to let its equipment and staff enter the market. How to understand this sentence?)

Peter Gruber���Ĵ_���T�����҂���˾����ؔ��,�������ķ�I�����Լ�Ʒ�����R�c�҂��߶ˮa(ch��n)Ʒͬ�ӵ���Ҫ,��
        Indeed the employees are our companies’ biggest value. Their commitment and brand awareness is as important as the high-end product itself. 

���vˮ�W(w��ng)��AGRU�cͬ��M��Ʒ����ȣ�����Щ��(y��u)����,��
        (Compared with other similar imported brands, what are AGRU’s advantages?)

Peter Gruber���҂���һ������Įa(ch��n)Ʒ����,�������ܵ�,��������y�T,���������r��ϵ�y(t��ng)�������r��͵����h(hu��n)���ı��oĤ,���@һϵ�Юa(ch��n)Ʒ���҂��c�����S���������҅^(q��)���_��,���҂���ˮ�������,����Դ���I(y��),�����W(xu��)�c�ع��I(y��)���댧(d��o)�w����ˎ�ИI(y��),��̹�˺����߽��O(sh��),���w�C���촬���I(y��),���ɵV�I(y��),�����������¹��̺������������ˮ��ˮ늹��̵ȑ�(y��ng)���I(l��ng)����кܴ�ă�(y��u)��,��
        We have a huge range of products, consisting of pipes/fittings/valves but also sheets, concrete lining systems, roofing liners and geo-membranes for environmental protection. This range of products distinguishes us from many others. We are strong in a variety of applications fields, like water/gas management, energy industry, chemical & heavy industry, semiconductor and pharmaceutical industry, tank and apparatus construction, airplane and shipbuilding industry, mining industry, building construction, underground engineering and landfill and hydraulic engineering.

���vˮ�W(w��ng)���҂�����AGRUҲ�dz���ҕ�Լ��Įa(ch��n)Ʒ���Ї��h(hu��n)�����g(sh��)�I(l��ng)��đ�(y��ng)�ú��ƏV,���ܷ�͸¶�@�dz���ʲô�ӵĿ��]��
        (We are very happy to see that AGRU has also attached great importance to the application and promotion of environmental protection while manufacturing its own products in China. Could you tell us what is your consideration while doing so?)

Peter Gruber���҂�����Įa(ch��n)Ʒ�������ڱ��o�h(hu��n)��,�����҂�������p�ض��ƹܵ�ϵ�y(t��ng)���������\ݔ�߶ȸ��g�ԵĽ��|(zh��),��ͬ�r���������ж��ƹܣ����Է�ֹ����й©,���𵽱��o�h(hu��n)��������,���@Щ�a(ch��n)Ʒ���b�����B(t��i)���е؅^(q��)����������,����������ϵĹ����I(l��ng)��,���Ա��o����
        Well, we manufacture products with the aim to protect the environment. As an example we produce double containment piping systems for the transport of highly corrosive and aggressive media but with a containment pipe to protect the environment in case of a unexpected leakage. These products are installed in ecological sensitive areas, both underground, above ground or above working areas to protect people.

���vˮ�W(w��ng)��Ŀǰ,��AGRU���Ї��Ј����N��ȡ������Щ��(zh��n)��,�����������ӵ�Ҏ(gu��)����
        (At present, what sales records has AGRU achieved in the Chinese market, and what is AGRU’s future planning?)

Peter Gruber����2005������ԁ�,���҂�ÿ��ĠI�I(y��)�~���ɱ����L,���������҂��ڴ��Ͷ�Y�ěQ�������_�ġ��҂���Ŀ������δ������(n��i)�^�m(x��)�U��Ͷ�Y�����Ʒ���J֪��,��
        Since the establishment in 2005 we could almost double the sales turnover annually. It shows us the decision to invest in China to be closer with potential customers was good. We target to continue our expansion and brand recognition within the next years.

���vˮ�W(w��ng)�����X��Ŀǰ���_չ�Ї��Ј����^����,��߀������ʲô�ӵ�������AGRU�İl(f��)չ����Ӱ푣�
        (In the process of carrying out the current Chinese market, are there any obstacles at the present time that may inference AGRU’s development? What are they?)

Peter Gruber��߀�кܶ����ڵĿ͑�����ȫ�������Ͽ��Դ���䓲�ʹ��,�����,���f���͑��ʹ����F�a(ch��n)Ʒ�D(zhu��n)��ʹ�����Ϯa(ch��n)Ʒ���҂�����Ҫ�ϵK,��ͬ�r������(n��i)���a(ch��n)�����Ϯa(ch��n)Ʒ�ăr��Ҳ�^��,�������҂��Įa(ch��n)Ʒ��Ȼռ���|(zh��)����(y��u)��,���҂�����Ӗ(x��n)����ӑ�����īI����ʽ���҂����Ñ���_����(y��ng)����Ϣ,���Ա�ʹ��������������ʹ���҂��Įa(ch��n)Ʒ,��
        Still a lot of potential clients are not fully convinced of using plastic instead of steel products. To convince the clients of changing from steel to plastic is our major barrier. Then there are domestic plastic products which are manufactured cheap, but of course with different quality. We inform and wise up people by trainings, seminars and literature in order to give them enough confidence using our products.

���vˮ�W(w��ng)��AGRU��һ������I(y��)������Щ�ɹ��Ľ�(j��ng)�?z��i)��c�Ї�ʽ������I(y��)������,��
        (AGRU is a family business can you share some of your successful experience with our Chinese-style family business?)

Peter Gruber���҂��Ľ�(j��ng)�I�����������,���������ʹÿһλ�T���Ĺ����h(hu��n)��׃�ø��á�һ����˾�İl(f��)չ�cÿ���T����ؕ�I�ܲ��ɷ�,�������҂���һ��������I(y��),���҂��ěQ���ٶȱ�������˾���죬����҂��е��dz��`��,��
        We transfer the business philosophy from one generation to the next one and constantly try to make the working environment for every single employee better. A company grows with the contribution of each employee. Since we are a family business we are very flexible as decisions are eventually made faster than in other companies.


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